Way of preserving your wine Essay Example for Free

Way of preserving your wine Essay As a wine importer, educator and wine writer, I get asked time and again- â€Å"how long can I keep undrunk bottle of wine once it is opened? † and â€Å"what is best method for preserving half drunk wine? † Each and every time I have answered the questions to questionnaires, today I felt like writing about the ways of preserving half drunk wine that can remain fresh and drinkable for several days after opening the bottle. We often completely drink a bottle of wine once it is opened since we socialize a glass or two with family and friends and it gets completely drink. Once wine is completely finished drinking, there is no concern about preserving remaining wine that was purchased for expensive price. Usually, that is the case in Nepalese market. However, in some occasions, we have some undrunk wine and we want to keep it for future consumption but we know that it gets undrinkable in couple of days later and don’t know how to preserve it. I have seen people looking for ways of preserving undrunk wine as fresh as possible for several days’ later consumption but they have reported that wasn’t the case more than often. It is regrettable and disappointing to see such a good bottle of wine go wasted. Don’t worry, we have several solutions to our problem and apply whichever we find easy, cost effective and appropriate. Below are tried tested several ways preserving our wine as fresh as possible for at least next five days: 1) Argon gas preservation method: This method of preserving half drunk wine is very simple and easy; however, unavailability of argon gas in Nepal; we couldn’t apply this method at the time of writing this article. Hope demand for this gas increases in future and we could import or create in Nepal. Usually Argon gas comes in bottle with pressurised one way valve system. Simply release pressurised argon gas inside the half drunk wine bottle for three to four second and close your wine bottle with cork or other type of stopper. Keep your wine bottle inside the fridge or outside in room temperature; wine remains fresh for next 3-4 days. Longer it can keep if wine has good quality wine which needs oxidization after opening the bottle. 2) Transfer Method: There is cost effective, quick and easy way of preserving our undrunk wine is transferring remaining wine in smaller bottle. Transferring wine in smaller bottle prevents wine coming to contact with oxygen; therefore, we can remain fresh for several days. The main enemy of wine spoilage is oxygen coming in contact with wine and being terms called ‘oxidized’. Once wine bottle is opened and few glass of wine is drunk, oxygen sits in empty space of the bottle. In later time, oxygen comes in contact with wine and wine gets ‘oxidized’ and becomes undrinkable. For preventing wine from oxidization, transferring remaining wine from bigger bottle in smaller bottle prevent the wine to be as fresh as the day it was opened. This method is most practical and cost effective for regular wine drinkers at home or in the restaurants. 3) Using Coravin method: Coravin method is the technique of taking required amount of wine out of bottle without taking cork out. With this method, an innovative device is used for injecting wine by inserting syringe type of device which penetrates through cork and helps to take required amount of wine out of bottle. As we take wine out of the bottle, argon gas gets injected in the bottle for filling empty space. Caravin method is applied for very expensive wines which can be drunk little by little for longer period of time. Usually, wine is expensive and we don’t want the wine to go off in any cost. This device in not available in Nepal and it is very expensive purchase. 4) Using Shielder: Wine Shielder is type of innovative round think object that is dropped inside the bottle which sits on top of surface of wine, separating wine from empty space in the bottle. Wine Shielder basically prevents oxygen coming in contact with remaining wine inside the bottle so that wine doesn’t get oxidized. The shield is assorted with nitrogen which floats on top of wine inside the bottle preventing oxygen coming in contact with wine. Wine Shielders are very hard to find in wine accessory stores but can be often purchased online. The Shielder is costly and it can’t be reused. 5) Using vacuum method: This method is very simple, cost effective and easy to use too. A vacuum method is the practice of taking oxygen out of half empty wine bottle using vacuum pump that are available for purchase in wine stores. After drinking whatever amount of wine, simply place the one way valve stopper and using vacuum pump to take air out. Also there are types of vacuum pumps available which do take air out from bottle as well as work as cork or stoppers. They serve two purposes. Vacuum pumps are available in Nepalese market and the devices are reasonably well priced. Let’s hope from now on, we don’t need to worry about spoilage of our unfinished beloved wine. We believe, despite of many constraints, we have illustrated few simple solutions that can be applied at home with very little cost. Those who are passionate of trying to drink different type of wine every day and need for preserving remaining wine as fresh as first glass drunk, it is best to use high tech method such as Coravin method. Finally, buy screw capped bottle wine so you could put cap back after drinking your desired amount. It is cost effective and easy way for preserving the wine for few days. Note: All Mark Davidson wine available in Nepal are screw capped and can stay fresh for next five days after opening the bottle. Look for the same bottle and give us a feedback. Drink for good health.

Hermia from A Midsummer Nights Dream :: A Midsummer Nights Dream, William Shakespeare

When we first meet Hermia in the play called A Midsummer Night's Dream, written by William Shakespeare, she is a girl in love against her father's wishes. From the very start of the play we can see how much enamored she is with Lysander. We can also see that Hermia is a woman with her own desires, and does not liked to be forced to do things that she does not want. She does not want to marry the man that her father betrothed to her, even though it could mean her demise. Her choices of living in a nunnery and live the life of chastity was not an option for Hermia. She loved Lysander and all she wanted was to be with him. Hermia is the daughter of Egeus. She is a tiny woman that possessed sparkling eyes and a lovely voice. Hermia is very adamant about what she wants from the balance of the play. She has only eyes for Lysander and is very faithful, even when faced with the obstacles of death or the nunnery. Throughout the play Hermia emotions were confused at times. She even says "Am I not Hermia? Are you not Lysander? (Act III Scene 2 Line 292). We see at this point that she is confused and her feelings are hurt. At that very moment I think she feels like she has lost part of herself, a part that she has given to Lysander. So when Lysander returns to her, she is her self once again. Presented with many obstacles and complications to overcome, we know that Hermia is the protagonist in the play. She has relations with almost all the characters in the play. The first and most important relationship is her love, Lysander. From the very beginning we see that Hermia loves Lysander with all her heart and soul and he loved her the same. The only tragic flaw in their relationship was when Puck put the magic juice in Lysander's eyes and he fell in love with Helena. Hermia felt sad and rejected when that happened. But when Puck finally realized that he had made a mistake and corrected it, Hermia and Lysander were in their heavenly bliss of love once again.

Microeconomics Coursework †Minimum wage Essay

Negative externalities are the undesirable effects of the consumption or production of a good on ‘outsiders’ (individuals or firms) that are not accounted for in the private market (market for private firms and individuals) and are therefore called ‘spillover’ effects. For example in the case of tobacco, the negative externalities are health and are risks to the users and the people around them, pollution of the surrounding areas, addiction etc. It is a type of market failure. Market failure is when a market works badly or is absent completely. In this case, the market is overproducing tobacco therefore it is a market failure. This indicates that the social benefit is less than private benefit i.e. benefit to individuals. This can be shown in the market diagram for tobacco. Market for tobacco showing negative externalities Quantity of tobacco (hundreds of tonnes) MSB is the marginal social benefit (social demand). It is the demand curve showing social demand for tobacco. MPB is the marginal private benefit (individual demand). The vertical distance between the two demand curves is the negative externality, i.e. P3-P2. When MSB = MPB, there is no market failure as the good is not being overproduced anymore. Therefore to decrease the negative externality, it must be incorporated into the price, thus decreasing the quantity demanded to equal the MSB equilibrium quantity (Q1). Tobacco is thus a demerit good1. It is not only supplied in the form of cigarettes but also in the form of tobacco pouches that can be used in roll-up cigarettes. Consumers are switching from cigarettes to roll-ups because the tax on tobacco pouches is less than that on cigarettes. The UK government has levied an average tax of 75 – 90% on a packet of cigarettes whereas the tax on roll-up tobacco is ‘just below 70 percent’. One solution to reduce the consumption of tobacco is to increase the tax on tobacco as a whole instead of on cigarettes or tobacco pouches. The supply will therefore shift to the left. This is shown in the diagram below.

Violation of Human Rights - 820 Words

â€Å"What are human rights?† When asked this question, many people would list 2 to 3 basic rights, the ones you learn in school basically, like the right to speak freely, to eat, to have a proper education†¦ But that is not even half of the human rights. In the early ages, they were no human rights to abide by. Every country or culture had its own regulations and rules. However, in the beginning of World War II (What are human rights par1), an idea emerged entitled â€Å"freedom†. With it came out a document that changed the world â€Å"The Universal Declaration of Human rights.† That document contained 30 rights to which all people were entitled to, therefore to live with dignity and respect in their world (Maiese par1). However, along with those rights came their violations. Throughout the years, we can really notice the crimes done against humanities which included the genocides, the torture, the rape†¦ (Maiese par1). What the most common violations ? Who are the most common victims? A person has the right to be protected from any types of intrusions into their private life, in other words, they have the right to be left alone (Parikh 1). These rights are violated when phone tapping or wiretapping are performed. Undoubtedly, we cannot look pass the benefits of these operations. They helped investigators in solving crimes and giving hard evidence in court. However, this interception of communication is heating up the debate all around the world. (Djafar 7). Not only does it deprive theShow MoreRelatedThe Violation Of Human Rights996 Words   |  4 PagesAfter reviewing the Human Rights Watch website, www.hrw.org, I decided to write my paper on the violation of the human rights of people with disabilities. I have a passion for working with people that have disabilities and I think so much more should be done for them. The United States have made great strides in being respectful for their human rights and it is time to see the r est of the world step up and take responsibility. There is also much more needed to be done in the United States but weRead MoreHuman Rights Violations601 Words   |  2 PagesThere has always been a problem of Human Rights Violations in every part of the world, the same goes with the state of Liberia, regardless of the Government initiatives to fight against Human Rights violations, there are a few unsafe and risky traditions or practices which were persistent in the year 2013 in Liberia which included female genital cutting, forced initiation into secret societies, vehemence against women and children and discrimination revolves around race, ethnicity and sexual orientationRead MoreThe Violation Of Human Rights1284 Words   |  6 Pages784478 Title: The Violation of Human Rights Table of Contents Page 1. Introduction 3 2. Relevance and value of human rights 3 3. Case studies 4 3.1 Universal Declaration of Human Rights 4 3.2 African Charter 5 3.3 Bill of Human Rights 7 4. Conclusion 7 5. Bibliography 8 1. Introduction Basic human rights are being violated every day all over the world. This includes each human being’s fundamental rights, which are rights that come with beingRead MoreHuman Rights Violations 1227 Words   |  5 Pagestheir lifestyle. The Egyptian police raided a Disco in May 2001, arresting thirty-eight men and a dozen women, these individuals were arrested for no reason (Ackerman). These violations, against women and homosexuals, are unfair and should be stopped. The Egyptian government should not be allowed to take away the civil rights of homosexuals and women, because it is abusive, inhumane, and repressive. The first offense is that young girls are circumcised. In 2005, 96% of girls age 4-12 have been circumcisedRead MoreThe Violation Of Human Rights1383 Words   |  6 Pages Human rights are one of the most important things a person can own in life. Human rights describe equal rights and freedom for anyone and everyone regardless of race, color, sex, language, religion or political affiliation. One should not be deprived of their rights because everyone are inherinted to their own rights, and no one should be able to take that away from anyone. Without them a person is nothing. You can’t live life or even survive in this world without your rights. No matterRead MoreViolations of Human Rights Essay1122 Words   |  5 Pagesï » ¿Violations of Human Rights: Beyond the Gates The film, Beyond the Gates, shows audiences the horror that took place during the Rwandan genocide. Shot in the same area as the actual genocide took place, the film tells the story of the Hutu extremist attempt at destroying the countries minority group known as the Tutsi. Many human rights violations were shown in this movie, shedding light on the real issue of how the international community failed to intervene during this time of crisis and preventRead MoreAbortion: A Human Rights Violation953 Words   |  4 Pagesbabies? Does that change anything? Oxford English Dictionary defines abortion as, â€Å"The deliberate termination of a human pregnancy, most often performed during the first 28 weeks of pregnancy.† Notice how the pregnancy is described as human in the definition. Abortion is a human rights violation because it is a form of torture, Article three of The Bills of Rights protects the right to live, and it is similar to the issue of slavery. Torture is the act of inflicting severe pain upon someone (citation)Read MoreThe Horrible Human Rights Violations897 Words   |  4 PagesOn the contrary when there were the horrendous human rights violations occurring in Rwanda with a genocide taking place killing thousands and thousands of people there was not a single country that chose to stand up and help. Either by providing soldiers that were needed to protect the people or by providing resources like food, water, health, shelter or sanitation that was needed by the Rwandan citizens. The U.N. even did not help and didn’t even take a stand against the governments of the otherRead MoreTorture Is A Violation Of Human Rights1337 Words   |  6 Pages In discussions of torture, one controversial issue has been if it is right to use torture to interrogate suspect terrorist (s) if they have information that can save civilian and military lives. On one hand, some argue that torture is never justified no matter wh at the situation is. On the other hand, some even contend that torture is a violation of our human rights. Others even maintain that it is ineffective and only causes more conflict. Some even think that it should be used as punishmentRead MoreHuman Trafficking And Human Rights Violations846 Words   |  4 PagesHuman trafficking is one of today’s egregious human rights violations. Traffickers focus on the most vulnerable members of society, preying mostly on women, and children, yet men are also trafficked in high numbers. Trafficking of a person refers to the, â€Å"illegal trade of a human being for sexual exploitation or forced labor through abduction, force, threat, or fraud† (UNOC 2015). Human trafficking can come in many forms such as, sex exploitation, forced labour, as well as forced donor-ship. The

Casey Anthony Trial - 782 Words

Case Study 3: Casey Anthony Trial In June of 2008, Cynthia Anthony reported her two year old granddaughter, Caylee Anthony missing to the authorities of Orange County in Orlando, Florida. During questioning, Casey Anthony, the mother of Caylee Anthony informed the authorities that her child hand been abducted by her nanny and that she had been searching for her unsuccessfully for a month (Alvarez, 2011). Throughout the initial investigation, detectives found a number of inconsistencies with Casey Anthony’s story which lead them to suspect she had a role in Caylee’s disappearance; this ultimately lead to charges being brought against her (Alvarez, 2011). This report will give a brief description of the background,†¦show more content†¦The truck operator who towed the vehicle expressed to the authorities that there was a smell of decomposition in the car. Also found in the trunk of the vehicle was a plastic bag, hair and presumably blood. On July 16, 2008, C asey Anthony was charged with first-degree murder, aggravated child abuse, aggravated manslaughter of a child and four counts of lying to detectives (Alvarez, 2011). Digital Forensic Evidence The focal point of the digital forensic evidence in the Casey Anthony case involved the recuperation and examination the Internet browser history of Anthony’s computer. The browser history records contained in this database turned out to be extremely important to the prosecution. During a keyword search initiated on Anthony’s personal computer, a hit was found for the word â€Å"chloroform†. At various points during the trail, the prosecution referred to a visit to a page (â€Å"http://www.sci-spot.com/Chemistry/chloroform.htm†) which was allegedly accessed 84 times per the forensic software CacheBack (Lohr, 2011). The smell of chloroform was said to be present in Casey Anthony’s car, this is why the prosecution focused on it. Unfortunantly, according to John Bradley, the designer of CacheBack, the software was flawed and after a redesign and update, he found the website in question was visited only once (Alvarez, 2011). This same website count (1) was found in an initialShow MoreRelatedCasey Anthony Trial Essay732 Words   |  3 Pagesnation-wide. The death of Caylee Anthony, a two year old baby, became the most popular topic in a brief amount of time. Caylee’s mother, Casey Anthony, became the main suspect after the child supposedly was kidnapped and went missing. To this day, the Casey Anthony case shocks me because justice, in my opinion, wasn’t served. I feel as if the criminal conviction system became somewhat corrupted in this case. The entire nation, including the court system, knew that Casey Anthony was behind this criminalRead MoreCasey Anthony Trial Essay1594 Words   |  7 PagesThe Casey Anthony Trial One of the most controversial and polemic trials of all times since the OJ Simpson trial was the case of Casey Anthony and the murder of her two year old daughter. All the evidences and witness revealed that she was the main suspect in the murder of her daughter; however in 2011 she was found not guilty of this murder due to several different aspects. This paper will inform and provide the reader with detailed information about this case. In addition the reader will findRead MoreThe Murder Trial Of Casey Anthony1330 Words   |  6 PagesFrom Avengers to Prosecutors: Ending Barbaric Justice. Every generation has felt, at one point or another, uneasy about the efficacy of their justice system. One need not look further than a few months ago with the controversial murder trial of Casey Anthony. People were enraged by the jury’s decision to let her go. Up until today, many people are convinced that there existed enough evidence for convicting her of first-degree murder of her daughter. Can we say that today’s justice system is ineffectiveRead MoreCis 417 Week 7 Case Study 3 Casey Anthony Trial655 Words   |  3 PagesCIS 417 WEEK 7 CASE STUDY 3 CASEY ANTHONY TRIAL To purchase this visit here: http://www.activitymode.com/product/cis-417-week-7-case-study-3-casey-anthony-trial/ Contact us at: SUPPORT@ACTIVITYMODE.COM CIS 417 WEEK 7 CASE STUDY 3 – CASEY ANTHONY TRIAL On July 5, 2011, Casey Anthony was found not guilty of first-degree murder in the 2008 death of her daughter, Caylee. Further research this incident using quality and reputable resources. Write a two to three (2-3) page paper in which you: Read MoreCasey Anthony Essay830 Words   |  4 PagesCasey Anthony Trial Patricia Saylor Donna Dansey Computer Forensics November 25, 2012 Casey Anthony Case There have been many murder trials in the United States which have gripped the nation, OJ Simpson, BTK, Lee Harvey Oswald. But more shocking to the consciousness of America is the story of a child which has been killed. Such would be the case of Caylee Anthony, and the trial of Casey Anthony. In this assignment the discussion will focus on this case, exposingRead MoreForensics Research Paper: Casey Anthony1173 Words   |  5 PagesOn July 15, 2008, Cindy Anthony called the police saying her daughter Casey Anthony stole her car and some money. Later that same day the police received another call from the same person saying that her granddaughter Caylee Anthony had been gone for over a month. When this was heard, they knew they had a big case on their hands. The mother Casey Anthony was taken into custody and told many lies concerning the whereabouts of her daughter. The police began to investigate and found some interestingRead MoreThe Casey Anthony Trail Essay542 Words   |  3 PagesThe Casey Anthony Trail, a case that lasted a month and a half was one that left everyone shocked, ending with no justice and a devastating result. It all started in 2008, when Caylee Anthony, a 2year old child went missing. The 2 year old’s mother, Casey Anthony stated to the police that the last time she has seen her daughter was when she dropped her off to the child’s babysitter. (Timeline of Casey Anthony Trial, ABC News Internet Ventures). However, things began to escalate when reporters statedRead MoreThe Burden Of Proof Is The Duty Of A Party1659 Words   |  7 PagesIntroduction The burden of proof is the duty of a party in a trial to produce the evidence that will shift the conclusion away from the default position, to that party s own position. In a legal dispute, one party is initially presumed to be correct and gets the benefit of the doubt, while the other side bears the burden of proof. When a party bearing the burden of proof meets their burden, the burden of proof switches to the other side. Burdens may be of different kinds for each party, in differentRead MoreMichael Anthony s Murder Was Not A Random Act1725 Words   |  7 Pagesattending college, and getting married are a few of the many activities Caylee Anthony will never get to experience. When Caylee went missing and was later found dead in 2008, her entire future ended abruptly. Whether the Anthony family murdered Caylee as a scapegoat for their own problems or Caylee s death was a tragic accident, no one was convicted for her death. Although never brought to court, evidence suggests George Anthony killed his granddaughter, Caylee, and manipulated the evidence to directRead MoreEssay on Courtroom Tv974 Words   |  4 PagesIntroduction The Casey Anthony trial involves the death of her two year old daughter Caylee Anthony. Casey Anthony is accused of killing her daughter. Casey Anthony claims her two-year-old Caylee Anthony is missing On June 9, 2008 in Orange County, Florida. Anthony later tells police she dropped Caylee off at a babysitters apartment. The name that Casey had given to the police officers was Zenaida Fernandez-Gonzalez. On June 16th 2008 was the last Caylee grandparents saw her alive. Casey didn’t give

Pride And Prejudice By Jane Austen - 1463 Words

Feminism can be defined by three major components: social, political and economic equality of the sexes. Throughout history, women have battled to gain equality with men. Elizabeth Bennet and other women have been suppressed from opportunities merely because of their gender and have fought to be considered as equals to men. Women are far more than someone’s wife or daughter, they are more than just their counterparts, they are human beings. From a morality standpoint, Elizabeth or other women should not be married off based on the need of survival but for the need of wanting to be married for true love. Pride and Prejudice, by Jane Austen, displays feminism through the aspects of women’s dependence on men, class snobbery, and alienation. In the 1800s, women s sole purpose in life was to find a suitable husband, women had no other choice but to depend on a man for certain needs and wants. The protagonist in the novel, Elizabeth Bennet defies the social norms of the 1800s by not wanting to marry solely for economic gain. For example, Elizabeth is impoverished and needs to marry a man with good wealth but she realises that with loveless marriages comes with unhappiness. The daughters of the Bennet family had little to no independence that modern women would enjoy. They always have to make themselves presentable by dressing their best for social outings. The Bennet girls have to marry for social, economic and political gain or even to just survive. Mr. Bingley arrives in townShow MoreRelatedPride And Prejudice By Jane Austen Essay1724 Words   |  7 PagesThe 18th century novel, Pride and Prejudice, by Jane Austen, is a fascinating book about a young woman’s struggle with family and love. Pride and Prejudice was originally published in 1813, but, the most common version of the story, and the one used for this research, is from the version published in 1892, still by only Jane Austen, though many other authors have contributed to this book over time. Austen often references the class system at the time, often noting one of the multiple heroine’s struggleRead MorePride And Prejudice By Jane Austen1467 Words   |  6 Pages Pride and Prejudice by Jane Austen is a classic novel that has remained relevant even years after its release. Its themes and symbols are understandable to even the most modern of reader. One of the many themes is sisterhood, something that is focused on constantly throughout the novel. Elizabeth Bennet, the protagonist of the novel, finds many of her decisions to be based upon the actions of her sisters. Making sisterhood a main driving force. Whether they are confiding in each other for marriageRead MorePride And Prejudice By Jane Austen872 Words   |  4 PagesI n my personal cherished novel, Pride and Prejudice by Jane Austen, the worlds of two immensely divergent people display the marxist idea of the importance of social status and its affect on the people. The two main characters seem to be on opposite ends of the earth in terms of an affluent Mr. Darcy being so privileged while on the contrary, Miss Elizabeth Bennet is of a lower class. Throughout the novel, there is a fine distinction between their clashing opinions and actions that are highly influencedRead MorePride And Prejudice By Jane Austen Essay1711 Words   |  7 Pageshe 18th century novel, Pride and Prejudice, by Jane Austen, is a fascinating book about a young woman’s struggle with family and love. Pride and Prejudice was originally published in 1813, but, the most common version of the story, and the one used for this research, is from the version published in 1892, still by only Jane Austen, though many other authors have contributed to this book over time. Austen often references the class system at the time, often noting one of the multiple heroine’s struggleRead MorePride And Prejudice By Jane Austen1285 Words   |  6 PagesPride and Prejudice Analysis I.Introduction Jane Austen wrote her novels during the time period known as the Regency. The Enlightenment and the Age of Reason, a time where ideas like democracy, secularism, and the rise of developing sciences were making their way across Europe had come to an end.It was replaced with the wave of horror that was the French Revolution, a once minor revolt that escalated into a violent war, concluding with the rise of Napoleon, which whom England fought against the majorityRead MorePride And Prejudice By Jane Austen1384 Words   |  6 PagesNicole Voyatzis Professor W. Acres HISTORY 1401E May 26, 2015 Discussion Paper - Pride and Prejudice Pride and Prejudice written in 1813 by Jane Austen tells the story of The Bennet’s and their five unmarried daughters. The family live as part of the lower gentry in early 19th century England. With that being said, Mrs. Bennet’s primary focus in life is to ensure that all her daughters are married, preferably to wealthy men. The book begins with Mrs. Bennet seeing an opportunity for her daughtersRead MorePride And Prejudice By Jane Austen1570 Words   |  7 PagesThe comical novel Pride and Prejudice by Jane Austen depicts the love life of women in the early 1800’s. Austen shows the hardships young women in that time period had to go threw to find their place in this world. Women were thought of as objects to the men, they were supposed to be stay at home mothers, or simple just a accessory to their partner. Women were the subordinates in life, as they still are today. Austen tells the story of how Mrs. Bennet (a mother of 5) works tirelessly to get her daughte rsRead MoreJane Austen: Pride and Prejudice 1086 Words   |  5 PagesJane Austen, born December 16, 1775, was an English novelist whose works of romantic fiction earned her a place as one of the most widely read authors in English literature. Austen’s novels critique the life of the second half of the eighteenth century and are part of the transition to nineteenth-century realism. Though her novels were by no means autobiographical, her fictional characters do shed light on the facts of her life and but more importantly, they offered aspiring writers a model of howRead MorePride And Prejudice By Jane Austen914 Words   |  4 Pages Bell 1 Natalie Bell Pedersen English 4 honors 29 February 2016 Pride and Prejudice Essay Jane Austen s novel, Pride and Prejudice, focuses on the social conflicts of England during the 1800s. Elizabeth Bennet and Mr. Darcy fall in love, and face social criticism. Mr. Darcy struggles with the ideology of societal expectations while falling in love with Elizabeth Bennet. After persistent self-reflection, Mr. Darcy overcomes the stereotype of whom he should marry, and marries ElizabethRead More Pride and Prejudice by Jane Austen 1104 Words   |  5 Pagesrate of over 50% from 1970-2010. However, during the eighteenth and nineteenth centuries, marriage was often one of the few choices for a woman’s occupation. Reading Pride and Prejudice by Jane Austen from the twenty-first century perspective might make some matters that are stressed in the book seem dated or trivial. As Pride and Prejudice was set sometime during the Napoleonic Wars, it is only fitting that finding a proper marriage is on the minds of many of the women in the book. Marriage and marrying

Food Marketing Plan Advertisement

Question: Discuss about the Food Marketing Plan Advertisement. Answer: Introduction There is no such desert in the market that appeals to the adult. Whenever, someone thinks of deserts, it is considered to be for the children. However, the adults do also love to eat deserts. To meet the expectation of the adult and to offer them the kind of desert that the adults would love to eat, a new desert has been launched. The desert is named Panama Choco-Berry Desert. This is a hand-made chocolate that has a special flavor of berry that can be customized as per the choice of the customers. The customers can choose different variety of berries such as black berry, blue berry or strawberry depending upon the taste and preference. In this report, the complete marketing strategy of the product launch has been discussed and further, it has also been mention how this desert is different from the others that are available in the market. Distribution for the product launch has been given to best retail companies such as Woolworths and Coles. The report has been based on the consumer behavior and the market mix. The report presents the specification about the products and the targeted market. Further it highlights the packaging and labelling of the product and the POP strategy adopted for the product launch. Product Specification The product is a hand-made desert made by keeping in mind the taste and preferences of the adult people. Panama Choco-Berry Desert is a special desert as it is made instantly after the order is placed by the customer in less than 5 minutes and customized as per the requirement of the customers. The berry flavor can be modified by choosing the preferred berry and also the desert can be eaten hot or cold. This special customization makes it a special desert that can easily be loved by any adult, Target Market It is evident that while preparing the desert, people keep in mind the preferences of children as they are the ones that are fonder of deserts and chocolates. There are no such deserts available for the adults in the market and thus the product would mainly attract and target the adults as the concept of the product has been developed based on their preferences and taste of. The product distribution has been given to big retail companies such as Woolworths and Coles as the aim is to reach the maximum adults in all the places especially in Australia. Marketing Mix The four Ps of marketing mix plan of the product has been explained below: Products The intangible attributes of the product is its ability to meet the customers need and expectation. The product gives satisfaction to the adult of enjoying the type of desert that is made to fulfill their needs. The special feature of the product is the concept of live desert making with customized flavor that would make the people happier. Price The product is premium in quality as it has premium features like customized flavors and live baking, and also, the product has been launched in the market through the leading retailers in Australia such as Woolworths and Coles. This is reflected in the price of the product as the price is a premium price since it is the only desert that are meant for the adult. Distribution The product distribution is given to Woolworths and Coles. Each of them have been provided with the ready to make packages of the desert that takes less than 5 minutes and can easily be combined with the desired berry flavor. Woolworths and Coles, being the leading retailers would definitely be an easy place for the customers to reach the product. Promotion There were deserts but they were for the children but this one is for the adults. Promotion is done extensively so that it could reach the people that this product, unlike other deserts, is meant especially for the adults. The promotion is done through advertisement in newspapers, televisions, big hoarding, and banners in retail shops. Incorporation of appropriate strategies to interrupt routine behaviour at point of sale When a new product launches the main problem it faces is consumer behaviour. The main task of marketing lies here. Since the consumers are habituated of earlier available deserts as well as in a view that desserts are not for adults, it will be really difficult to change the way they perceive things (Solomon 2014). The first step shall be to know how and on what basis shall consumers make decision to get a dessert or not, A group shall be formed to study those decision making process so as to focus on touch points. Tools both web based and over the phone shall be developed to record feedbacks of customers. Social media chatter will also be continuously monitored as they have become an integral part of human life. All the reviews and recommendation gained will be studied extensively to understand consumers and the market. Also all reviews shall be replied by the proper team. PR and Loyalty programmes will be introduced to influence consumer decision making. Development of an effective branding strategy: Positioning a brand with the changing tastes and preferences of customers is crucial for sustainability and long lasting impact on the truest factor of any product (Govers and Go 2016). A chocolate company needs to develop newer flavours with lower calorie levels in order to keep its loyal clientele base intact and also for spreading its business in new territories and target new customers. In view of emergence of different companies with their innovative products, established brands have their task cut out to produce better quality and attractive flavours to entice customers (Rosenbaum-Elliott et al. 2015). Development of an effective branding strategy calls for several factors to be implemented by a company in order to realize its goals and objectives in an effective manner. These factors are: Innovative flavours: Innovative flavoured chocolates drive the growth quotient of the company, which are mainly targeted towards a new clientele base, especially the adult market portfolio. Ever since chocolate companies started developing their products for commercial purposes, they did not use to distinguish between youth and adult segments as separate target segments as chocolate was liked by everybody, irrespective of diversity in terms of age, profile, race or religion (Park, MacInnis and Eisingerich 2016). Now-a-days, companies are more focused on producing flavours which has an adult flair in it like alcohol, bacon or cookie dough. Healthy products: Considering the fact that these days consumers are becoming more and more health conscious, chocolate companies are cashing in on the health benefits of its customers by producing dark chocolates which have high levels of flavonoids which is considered good for the heart. These chocolates have anti-inflammatory properties which augur well for its targeted customers and thus they position their branding strategy accordingly. More access: Increased accessibility is a critical factor while building a brand strategy targeted towards the adult segment. They try to position their products in such a manner that they are clearly and easily visible by the customers and entice them in purchasing the same (Hayran and Grhan-Canli 2016). Since adult chocolates are mainly of premium variety, they are stocked at departmental stores and high end retail outlets, thereby tapping a niche segment of customers, who prefer to have these brands more compared to the regular ones, which also garner high volumes from regular customers. Lesser price for lesser size: Some makers of premium chocolate are driving the growth of their company by building certain brands which are smaller versions of their parent ones. The purpose of positioning these brands in this way is to generate the initial interest in it and gradually increase the size and price of these brands as more number of customers start purchasing the same with their increase in income factor (Young 2014). Special indulgence: This factor drives the growth potential of the companies through campaigns like chocolate is a gift for someone else including the person who gifts it. Resorting to this slogan increases its brand visibility in the minds of adult consumers, thereby doing away with the guilt quotient. Packaging and labeling: Incorporation of appropriate strategies with regard to packaging and labeling holds a significant role in realizing broader goals and objectives of a chocolate manufacturer. Successful implementation of the same is achieved through careful planning and analysis of the trends of consumers in terms of tastes and preferences, income level and health factor among others (Norton, Fryer and Parkinson 2013). It is very important for the manufacturers of chocolates in both Australia and New Zealand to abide by the stricter rules and regulations pertaining to packaging and labeling of ingredients. According to the rule, the list of ingredients should be placed and marked in descending order, starting with the manufacturing stage and ending with the final packaging stage (Skaczkowski et al. 2016). The ingredient which constitutes the highest proportion among all shall be listed on the top of the pack, followed by those which have lesser proportions compared to the first one (Rundh and Rundh 2016). There are certain exceptions with respect to certain ingredients like added water, which sometimes loses its volume due to evaporation. It can be discounted for listing on the product pack provided it constitutes less than 5% of the end product or if it is used for reconfiguration of ingredients which get dehydrated (Degenhardt 2015). Since chocolate is a compound ingredient, as most of the food products are, all the ingredients must be listed chronologically like the proportion of cocoa, sugar, water, color compounds, eggs and others. Since most packaged foods have to adhere to the rules and obligations of proper labeling, comparison becomes easier for the consumers. For example, strawberries would be listed in percentage terms with regard to a compound like strawberry yoghurt. Similarly, for chocolates, percentage of cocoa is mentioned on the packaged food. POP strategy: POP (point of purchase) strategy is all about product advertising in a unique way through displays and pop advertising, promotion of customer benefits to suit their preferences and assisting them while the same is being purchased (Hunt 2014). It is represented by time and place of the elements of sale that are product, price, money and consumer. Varying diversity of communication vehicle boosts the competing factors of the manufacturing firms so that there remains no confusion and ambiguity (Norton, Fryer and Parkinson 2013). Innovative methodologies have been incorporated in several products and chocolate industry is one, where its effectiveness is vast considering its instant gratification power. Positioning of gums and candies are crucial because they contribute a significant percentage to the overall sales of a firm. Similarly, medium priced and premium priced products are positioned differently with regard to its pop strategy. They need to be projected in a different manner so as to target its intended customers who are ready to pay the premium (Young 2014). Social media is a popular tool for promoting premium brands where consumers have the option of openly endorsing the brand and spread its popularity among their friends and communities. Conclusion The main aim of the report is to develop an effective marketing strategy for Panama Choco-Berry Desert. The promotion of a new product depends on the effective implementation of a well-constructed marketing strategy. Panama Choco-Berry Desert is superior quality of hand-made desert that is made and delivered as per the order. The price of the product is high as it is a premium quality of product for the adults. On the other hand, the responsibility for distributing the product is given to Woolworths and Coles as they are the leading supermarket chain. The promotional activity will be done effectively as it is a new product ands hence, it needs more awareness. Due to be a brand new product, an effective branding strategy is taken into consideration to make the people aware about the new product. To make the product popular, innovative taste is added with healthy features in the product. On the other hand, the labeling and packaging needs to be done in such a way that the product becom es attractive to the customer. Hence, from the above discussion, it can be concluded that the success of a new product in the market depends on the development and implementation of effective marketing strategy. References: Degenhardt, C., 2015. Serving size and packaging cues: Mixed messages?.Food Australia,67(3), p.28. 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