Smoke n Mirrors Essay

Smoke n Mirrors Essay Smoke n Mirrors Essay A comparison of the gender roles of men versus women shows the belief in prejudicial attitude, which was an essential part of the 1940’s era, and the preconceptions that shaped the point of views of the author Scott Russell Sanders. These preconceived notions of yesteryear complicate relations between young men and women of today. The author wonders how deep the past goes, and he contends that it goes even deeper than speech. In the essay, â€Å"The Men We Carry in our Minds† Sanders reflects on his childhood of how he perceived men and women. Women’s roles in society has changed dramatically in just thirty short years. He speculates the women’s movement of the 80’s has been predetermined. His experiences as a child of the 1940’s era led him to believe in sexism of both genders. The roles of men were to work hard and laborious in his observation. This type of hard work ethic physically broke down a man’s body. The men who labored with these bodies had forearms ropy with muscles, their nails of their hands were black and split, and marked with scars. Heavy lifting had worn out their backs and stomachs were strained from hernias. It was not until college that he reveled in the idea that women did more than just live in comfort and leisure. To understand the grievances of a woman baffled him. Women read books, were interested in art, music, and literature. They did not have to work in factories, mines or even go to war. Women to the author stayed home, raised children, ran

Consumer Behaviour Essay Example | Topics and Well Written Essays - 1500 words - 4

Consumer Behaviour - Essay Example This leads to the question of what really determine what a person buys? When and how he disposes the product? The different characteristics by consumer are known as consumer behavior. In simple terms, one can define consumer behavior as the processes involved when a person purchases, use or dispose a product (Michael, Askegaard & Hogg 2006, p. 33) from the definition we can depict that before a consumer make a purchase, use or dispose a product, first there are stages which are involved. Secondly, there are factors that affects their behavior before making a choice on what to purchase when purchasing and those that affect them after purchasing. It is these factors that help the seller or the marketer to win the customer and lure them to buy their product. Hence marketer should have a clear understanding what products and brands means to consumers , it is also important that he or she understand what it takes for the customer to purchase the product and use it. (Paul & Olson 2010, p.7) There are many theories that explain the subject consumer behavior such as economic man theory, psychodynamic theory, behaviorist theory, perception theory among many others. In this paper we will be looking at how the marketers in different companies use the perception theory consumer behavior to persuade customers to make more sales. People are normally drawn by what they see, feel, smell and hear, if they are able to identify themselves with it and they are pleased. Any customer in the market will always buy what please his or her eyes; a supermarket only keep it goods on display and buyer pick them depending on how they are pleased by them. It is from this that the theory of perception was developed. Perception is not a single event but a series of events that a person goes through when selecting, organizing and interpreting stimuli into a meaningful and coherent Consumer Behaviour Essay Example | Topics and Well Written Essays - 2500 words Consumer Behaviour - Essay Example According to Bouhlel, Mzoughi and Slimane (2011), success of a marketing strategy for a brand is based on proper assessment of the nature of the consumers and their purchasing behavior. Marketing strategies and methodologies must be objective and results oriented to enable companies to achieve higher sales and thus increased revenue. Because consumers usually pass through certain steps before they decide to purchase any given brand, a company should ensure that its marketing strategies are designed in a manner which ensures that the awareness of the consumer for the product is created first before the consumer is convinced to have an interest in the brand and thus purchase it. This paper gives a critical analysis and discussion of the marketing activities of Red Bull GmbH, in the promotion of their Red Bull energy drink to its consumers. Consumer behavior models and theories such as the Reasoned Action Theory, The Hierarchy of Effects Model and the Multi Attribute Attitude Model are used to illustrate how the Red Bull marketing strategies create a positive attitude of consumers towards the brand. Red Bull Red bull is an energy drink which was created in 1987 by an Austrian entrepreneur. It has become the most popular energy drink in the world. The energy drink, which is sold by Red Bull GmbH, has become an essential commodity and is used every day in many households across the world as described by Marketing Week (2006, p. 33). The marketing activities of the energy drink have been internationalized with aggressive promotional activities which aim at generating a positive attitude from the consumers of the energy drink as a way of having a competitive advantage over rival brands. Through sponsoring various sporting activities across the world, the marketing activities of the brand have influenced the behavior of the consumers which has resulted into the immense success of the company with ever increasing sales of the brand. Moreover, the appeal of the brand to the consumers has been made possible by the company’s hosting of various events in addition to the use of celebrities to capture the attention of the consumers and thus arousing their desire for the brand. The public image on Red Bull has been promoted by associating the product with the activities it sponsors or hosts and thus causing the consumers to be influenced by the power of the brand that is illustrated by its marketing images. Additionally, the company has also influenced the psychology of the consumers through the energy drink’s slender and well designed cans which are preferred more than those of its business rivals. Moses (2011, p. 23) says that the desire of the consumer for Red Bull is created by its slogan â€Å"it gives you wings† which is used in the energy drink’s marketing activities to influence the behavior of its consumers with an aim of making them to reach a decision of purchasing the product. Consumer Attitude Models Mazis, Ahtola and Klippel (1995, p. 38) say that it is through a positive attitude for a product that the interest of a consumer for that brand is created. To promote the attitudes of the consumers for Red Bull, the company has shifted the promotional activities of the brand from product branding to lifestyle branding. The consumers thus view the product as part of their lifestyle and thus the enhanced attitude for the brand. Khermouch (1998, p. 16) explains that the

Crisis and Expansion Essay Example | Topics and Well Written Essays - 1250 words

Crisis and Expansion - Essay Example As new modes of communication arrived on the scene, they allowed faster and more secure ways of sending and receiving information. It is also the time when various stratified groups of citizens started realizing their rights, particularly the African Americans and women. This gave rise to several black and women’s rights movements demanding greater rights for the minority or neglected group. The 19th century is also important due to the numerous expansions, exterminations, and exclusions took place. The Gold Rush also occurred during the same century when a great number of people flocked into California in order to find gold, but the incident also resulted in the death of several hundred Native Americans. Further activities during the century included the American Civil War and the rise of capitalistic ideas which influenced its own following. Thus, the nineteenth century was characterized by geographical expansion, industrial development, and activism. A significant portion of the 19th century was occupied by the westward territorial expansion of American settlements. Following the American independence from the colonization of Great Britain, the US was a free land which faced the problems of rising inflation and a weak economy (The significance of the frontier in American history pg 1). However, it is also during this time when American settlements sprawled further westwards in order to find suitable dwellings that met their need for sufficient resources. The American population kept growing and expanding in numbers and the American society found itself to be sharply extending to western continents as they went through the societal development process. The society and the people were also subject to the rapidly changing external environments which spurred them to expand to places where they could conquer the â€Å"wilderness†. Thus, in response to the changing social, economic,

Way of preserving your wine Essay Example for Free

Way of preserving your wine Essay As a wine importer, educator and wine writer, I get asked time and again- â€Å"how long can I keep undrunk bottle of wine once it is opened? † and â€Å"what is best method for preserving half drunk wine? † Each and every time I have answered the questions to questionnaires, today I felt like writing about the ways of preserving half drunk wine that can remain fresh and drinkable for several days after opening the bottle. We often completely drink a bottle of wine once it is opened since we socialize a glass or two with family and friends and it gets completely drink. Once wine is completely finished drinking, there is no concern about preserving remaining wine that was purchased for expensive price. Usually, that is the case in Nepalese market. However, in some occasions, we have some undrunk wine and we want to keep it for future consumption but we know that it gets undrinkable in couple of days later and don’t know how to preserve it. I have seen people looking for ways of preserving undrunk wine as fresh as possible for several days’ later consumption but they have reported that wasn’t the case more than often. It is regrettable and disappointing to see such a good bottle of wine go wasted. Don’t worry, we have several solutions to our problem and apply whichever we find easy, cost effective and appropriate. Below are tried tested several ways preserving our wine as fresh as possible for at least next five days: 1) Argon gas preservation method: This method of preserving half drunk wine is very simple and easy; however, unavailability of argon gas in Nepal; we couldn’t apply this method at the time of writing this article. Hope demand for this gas increases in future and we could import or create in Nepal. Usually Argon gas comes in bottle with pressurised one way valve system. Simply release pressurised argon gas inside the half drunk wine bottle for three to four second and close your wine bottle with cork or other type of stopper. Keep your wine bottle inside the fridge or outside in room temperature; wine remains fresh for next 3-4 days. Longer it can keep if wine has good quality wine which needs oxidization after opening the bottle. 2) Transfer Method: There is cost effective, quick and easy way of preserving our undrunk wine is transferring remaining wine in smaller bottle. Transferring wine in smaller bottle prevents wine coming to contact with oxygen; therefore, we can remain fresh for several days. The main enemy of wine spoilage is oxygen coming in contact with wine and being terms called ‘oxidized’. Once wine bottle is opened and few glass of wine is drunk, oxygen sits in empty space of the bottle. In later time, oxygen comes in contact with wine and wine gets ‘oxidized’ and becomes undrinkable. For preventing wine from oxidization, transferring remaining wine from bigger bottle in smaller bottle prevent the wine to be as fresh as the day it was opened. This method is most practical and cost effective for regular wine drinkers at home or in the restaurants. 3) Using Coravin method: Coravin method is the technique of taking required amount of wine out of bottle without taking cork out. With this method, an innovative device is used for injecting wine by inserting syringe type of device which penetrates through cork and helps to take required amount of wine out of bottle. As we take wine out of the bottle, argon gas gets injected in the bottle for filling empty space. Caravin method is applied for very expensive wines which can be drunk little by little for longer period of time. Usually, wine is expensive and we don’t want the wine to go off in any cost. This device in not available in Nepal and it is very expensive purchase. 4) Using Shielder: Wine Shielder is type of innovative round think object that is dropped inside the bottle which sits on top of surface of wine, separating wine from empty space in the bottle. Wine Shielder basically prevents oxygen coming in contact with remaining wine inside the bottle so that wine doesn’t get oxidized. The shield is assorted with nitrogen which floats on top of wine inside the bottle preventing oxygen coming in contact with wine. Wine Shielders are very hard to find in wine accessory stores but can be often purchased online. The Shielder is costly and it can’t be reused. 5) Using vacuum method: This method is very simple, cost effective and easy to use too. A vacuum method is the practice of taking oxygen out of half empty wine bottle using vacuum pump that are available for purchase in wine stores. After drinking whatever amount of wine, simply place the one way valve stopper and using vacuum pump to take air out. Also there are types of vacuum pumps available which do take air out from bottle as well as work as cork or stoppers. They serve two purposes. Vacuum pumps are available in Nepalese market and the devices are reasonably well priced. Let’s hope from now on, we don’t need to worry about spoilage of our unfinished beloved wine. We believe, despite of many constraints, we have illustrated few simple solutions that can be applied at home with very little cost. Those who are passionate of trying to drink different type of wine every day and need for preserving remaining wine as fresh as first glass drunk, it is best to use high tech method such as Coravin method. Finally, buy screw capped bottle wine so you could put cap back after drinking your desired amount. It is cost effective and easy way for preserving the wine for few days. Note: All Mark Davidson wine available in Nepal are screw capped and can stay fresh for next five days after opening the bottle. Look for the same bottle and give us a feedback. Drink for good health.

Hermia from A Midsummer Nights Dream :: A Midsummer Nights Dream, William Shakespeare

When we first meet Hermia in the play called A Midsummer Night's Dream, written by William Shakespeare, she is a girl in love against her father's wishes. From the very start of the play we can see how much enamored she is with Lysander. We can also see that Hermia is a woman with her own desires, and does not liked to be forced to do things that she does not want. She does not want to marry the man that her father betrothed to her, even though it could mean her demise. Her choices of living in a nunnery and live the life of chastity was not an option for Hermia. She loved Lysander and all she wanted was to be with him. Hermia is the daughter of Egeus. She is a tiny woman that possessed sparkling eyes and a lovely voice. Hermia is very adamant about what she wants from the balance of the play. She has only eyes for Lysander and is very faithful, even when faced with the obstacles of death or the nunnery. Throughout the play Hermia emotions were confused at times. She even says "Am I not Hermia? Are you not Lysander? (Act III Scene 2 Line 292). We see at this point that she is confused and her feelings are hurt. At that very moment I think she feels like she has lost part of herself, a part that she has given to Lysander. So when Lysander returns to her, she is her self once again. Presented with many obstacles and complications to overcome, we know that Hermia is the protagonist in the play. She has relations with almost all the characters in the play. The first and most important relationship is her love, Lysander. From the very beginning we see that Hermia loves Lysander with all her heart and soul and he loved her the same. The only tragic flaw in their relationship was when Puck put the magic juice in Lysander's eyes and he fell in love with Helena. Hermia felt sad and rejected when that happened. But when Puck finally realized that he had made a mistake and corrected it, Hermia and Lysander were in their heavenly bliss of love once again.

Microeconomics Coursework †Minimum wage Essay

Negative externalities are the undesirable effects of the consumption or production of a good on ‘outsiders’ (individuals or firms) that are not accounted for in the private market (market for private firms and individuals) and are therefore called ‘spillover’ effects. For example in the case of tobacco, the negative externalities are health and are risks to the users and the people around them, pollution of the surrounding areas, addiction etc. It is a type of market failure. Market failure is when a market works badly or is absent completely. In this case, the market is overproducing tobacco therefore it is a market failure. This indicates that the social benefit is less than private benefit i.e. benefit to individuals. This can be shown in the market diagram for tobacco. Market for tobacco showing negative externalities Quantity of tobacco (hundreds of tonnes) MSB is the marginal social benefit (social demand). It is the demand curve showing social demand for tobacco. MPB is the marginal private benefit (individual demand). The vertical distance between the two demand curves is the negative externality, i.e. P3-P2. When MSB = MPB, there is no market failure as the good is not being overproduced anymore. Therefore to decrease the negative externality, it must be incorporated into the price, thus decreasing the quantity demanded to equal the MSB equilibrium quantity (Q1). Tobacco is thus a demerit good1. It is not only supplied in the form of cigarettes but also in the form of tobacco pouches that can be used in roll-up cigarettes. Consumers are switching from cigarettes to roll-ups because the tax on tobacco pouches is less than that on cigarettes. The UK government has levied an average tax of 75 – 90% on a packet of cigarettes whereas the tax on roll-up tobacco is ‘just below 70 percent’. One solution to reduce the consumption of tobacco is to increase the tax on tobacco as a whole instead of on cigarettes or tobacco pouches. The supply will therefore shift to the left. This is shown in the diagram below.

Violation of Human Rights - 820 Words

â€Å"What are human rights?† When asked this question, many people would list 2 to 3 basic rights, the ones you learn in school basically, like the right to speak freely, to eat, to have a proper education†¦ But that is not even half of the human rights. In the early ages, they were no human rights to abide by. Every country or culture had its own regulations and rules. However, in the beginning of World War II (What are human rights par1), an idea emerged entitled â€Å"freedom†. With it came out a document that changed the world â€Å"The Universal Declaration of Human rights.† That document contained 30 rights to which all people were entitled to, therefore to live with dignity and respect in their world (Maiese par1). However, along with those rights came their violations. Throughout the years, we can really notice the crimes done against humanities which included the genocides, the torture, the rape†¦ (Maiese par1). What the most common violations ? Who are the most common victims? A person has the right to be protected from any types of intrusions into their private life, in other words, they have the right to be left alone (Parikh 1). These rights are violated when phone tapping or wiretapping are performed. Undoubtedly, we cannot look pass the benefits of these operations. They helped investigators in solving crimes and giving hard evidence in court. However, this interception of communication is heating up the debate all around the world. (Djafar 7). Not only does it deprive theShow MoreRelatedThe Violation Of Human Rights996 Words   |  4 PagesAfter reviewing the Human Rights Watch website, www.hrw.org, I decided to write my paper on the violation of the human rights of people with disabilities. I have a passion for working with people that have disabilities and I think so much more should be done for them. 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